Ethos -- a person's sense of honor or moral code; his or her concept of right and wrong.
Pathos -- feeling. Appeal to emotion and the human side of things.
Logos -- logic or what follows. Could be statistics, facts, or reason.
Look at the videos under "Assignments." Classify the videos as appealing to ethos, pathos, or logos. Next, read the article about a Tennessee fire and a fire department that watched a man's home burn to the ground. Create your own arguments for each category. Do you agree with what the fire department did?